News

Synergy announces they have extended their Chief Marketing Officer engagement with Darcor Limited for another 12 months

Toronto, Ontario, October 1, 2009 - Synergy Fractional Resourcing, a management consulting company that helps small to mid-size businesses identify and drive growth opportunities, has been appointed to act as the Chief Marketing Officer for Darcor Limited through October 2010.

For more than 75 years, Darcor has been regarded as the market leader in providing caster solutions that help organizations reduce the cost of worker injuries and workplace downtime related to caster failure. "We initially engaged Synergy to help us craft a plan for growing our brand and revenue in the global marketplace. We were extremely impressed with the value that the Synergy team brought to our business and are delighted to have their marketing and business expertise as part of our organization on an ongoing basis." said Rob Hilborn, President of Darcor Limited

With extensive experience in helping business identify growth opportunities, Synergy will integrate its marketing expertise with Darcor's solid business knowledge. "We have developed a solid plan to help Darcor further expand its leadership position in the marketplace. Darcor is a great client that truly values the marketing and business expertise that we bring to their business. We are tremendously pleased to drive the execution of Darcor's marketing plan and help the company grow its revenue." said Kirk Tobias, Managing Partner at Synergy Fractional Resourcing.

Synergy's Chief Marketing Officer engagement at Darcor follows the company's proprietary SynGrowth™ process (Align, Plan and Execute), which is focused on helping client's identify and drive sustainable growth opportunities.

For More Information Contact

Kirk Tobias
Managing Partner
Synergy Fractional Resourcing, Inc.
(416) 343-6011
Send E-mail to Kirk Tobias

Rob Hilborn
President
Darcor Limited
(416) 255-8563
Send E-mail to Rob Hilborn

About Synergy Fractional Resourcing

Synergy Fractional Resourcing helps small to mid-size organizations to identify and realize their growth potential. To create sustainable growth, Synergy deploys its proven SynGrowth™ process (Align, Plan, and Execute) and provides clients access to experienced strategic marketing professionals on a predictable and economical hours-per-week basis. Unlike typical consultants, Synergy's people don't just make recommendations, they are held accountable to provide results, taking an active role throughout the year in the development and execution of marketing programs that are agreed upon during the Alignment and Planning phases of the SynGrowth™ process.

About Darcor Limited

For over 75 years, Darcor has been the leading authority on custom and unique caster solutions to companies around the world. Darcor is dedicated to providing high performance casters and wheels, superior service, and expert technical support in an effort to improve our clients business results.