Clubs and Associations
In our Clubs & Associations practice, we work with founders, directors, and senior managers, to define and execute growth plans. From world class canoe club’s, to premiere golf course’s, and charity’s that help children living with cancer, our diverse experience can add value to your organization. Below is a brief selection of cases, outlining some of the work we have done in this specialized vertical.
Case Study: World Class Canoe Club
Identify and develop a unique market position and communication strategy for a world class canoe club with a history of producing Olympic and Canadian champions. The club presents paddling programs and training for all levels including entry to masters and everything in between. While some go on to championship level, the real interest is with the many who participate for the fun, health and the camaraderie associated with the club. The challenge lies in identifying a market position that fully represents the unique benefits of the club while bringing to light the accomplishments of their elite program. A unique position that appeals to all and can drive growth in membership and awareness of the clubs excellence.
Case Study: Private Golf Club
Private golf clubs throughout North America are facing several challenges to their traditional business models, not to mention difficult market conditions. Like most clubs, strategic planning sits with a volunteer committee made up of dedicated members. However the nature of private clubs has been slow to change while the market conditions around them are changing rapidly. In addition, the fight for new members is highly competitive with new member demographics changing the way clubs must operate to attract these members. Implementing a solid and actionable strategic plan that embraces the full impact of these issues and opportunities requires professional help.
