Our Work

Develop a global strategy to reposition a traditional operator with declining revenue in its core legacy businesses of foreign exchange and travelers cheques.By leveraging its core competence and utilizing new electronic payment systems, identify new revenue streams to turn around profitability and grow the long term value of the business.

Revitalize the banks brand identity by building on its customer friendly reputation and repositioning its image to a National “Big 6 “financial institution.

Identify and develop a unique market position, strategy and branding for a new investment management company. Facilitate the alignment of management to an agreed upon strategic direction and key goals. Leverage the unique market positioning into a marketing plan and set of launch tactics, including; stationery package, website, electronic mailers, and awareness building activities.

The original business had expanded by acquiring new services and developing a fee-based HR solution for the SME market. Although the fee-based side of the business showed good signs of growth when first launched, the shareholders were looking for stronger more sustainable growth levels. The shareholders wanted to confirm there was a demand for the services, and to identify a means of stimulating growth.

A relatively new company with several recent hires selling specialty recruiting services in major Canadian cities. Given the diverse geography and strong individual sales culture of the business, it is difficult to build teamwork. As a start point, the senior management wanted a workshop session for the team to bond by getting to know each other better. As well, a session that could provide a valuable tool they could use when dealing with customers and potential recruits.

A privately held company producing the industries leading trade magazines and shows. Managed its way through a difficult period as a result of 9/11 and SARS. As the industry was slow to recover from these market disruptions, wanted to look for new growth opportunities within its primary industry focus. This included looking for opportunities for additional revenue from its current offering as well as new revenue streams.

Canadian based manufacturer that has been in business for more than 70 years, however, over the past five year’s the business has been facing significant challenges such as increased global competition, a big improvement in the quality of inexpensive products manufactured offshore and an increasingly strong Canadian dollar. The company’s response to the challenges was to focus on growing its premium position in the global marketplace and to engage Synergy to help the company improve its marketing activity as well as develop a global expansion plan for the business.