Professional Services
In our Professional Services practice we work with business owners and senior managers to define and execute growth plans. From Human Resources companies, to Advertising Agencies, our diverse Professional Services experience can add value to your organization. Below is a brief selection of cases, outlining some of the work we have done in this specialized vertical.
Case Study: Emotional Intelligence (E.I.) Workshop
A relatively new company with several recent hires selling specialty recruiting services in major Canadian cities. Given the diverse geography and strong individual sales culture of the business, it is difficult to build teamwork. As a start point, the senior management wanted a workshop session for the team to bond by getting to know each other better. As well, a session that could provide a valuable tool they could use when dealing with customers and potential recruits.
Case Study: Leveraging Core Competence in an Electronic World
A privately held company producing the industries leading trade magazines and shows. Managed its way through a difficult period as a result of 9/11 and SARS. As the industry was slow to recover from these market disruptions, wanted to look for new growth opportunities within its primary industry focus. This included looking for opportunities for additional revenue from its current offering as well as new revenue streams.
Case Study: Internal Client Comparison
Identify a sound position for an innovative HR solution for small and mid size businesses based on what the client values, not what the company wants to sell. This is a relatively new service that is not easy to communicate and has been sold through a series of sales approaches. While the service had established a good customer base it was felt by the management the true growth potential was not being realized. Synergy was challenged with identifying a unique market position and key messages that could be used in a aggressive new marketing campaign.
